Rooted in culture. Styled with pride. Wear your pride. Be the vibe.
⚠️ Please note: Our shirts are in Asian sizes, which typically run 1–2 sizes smaller than U.S./EU sizing. For the best fit, I recommend ordering one size up or checking the size chart.
Extraa Echaa
CEO
Born in Tanzania with roots in the Democratic Republic of Congo and now based in Houston, TX, I embarked on this creative journey at 16, driven by a passion for style, culture, and self-expression. What started as a personal love for fashion has evolved into a brand that celebrates individuality and confidence.
Thank you for being here.